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At Aveda, The Art and Science of Pure

Flower and Plant Essences, we believe

that Nature is the best beauty artist of

all. This is why we continually strive to

increase our use of naturally derived

ingredients whenever possible.

Naturally Derived: We define naturally

derived ingredients to be those for

which more than 50% of the molecule

comes from a plant, non-petroleum

mineral, water, or some other natural


Our commitment to deliver high

performance, botanically-based

products that are kinder to the planet

– which is good for all of us -- goes

much deeper than our use of naturally

derived ingredients.

our ingredient promise