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At Aveda, The Art and Science of Pure
Flower and Plant Essences, we believe
that Nature is the best beauty artist of
all. This is why we continually strive to
increase our use of naturally derived
ingredients whenever possible.
Naturally Derived: We define naturally
derived ingredients to be those for
which more than 50% of the molecule
comes from a plant, non-petroleum
mineral, water, or some other natural
source.
Our commitment to deliver high
performance, botanically-based
products that are kinder to the planet
– which is good for all of us -- goes
much deeper than our use of naturally
derived ingredients.
our ingredient promise
nature