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Discover

AVEDA

Heritage

5,000 years of results our earliest roots lie in

ayurveda, the indian healing tradition based on the

knowledge of life and the interconnectedness of all

things. it has proven, over 5,000 years, that treating

the whole person leads to greater balance and well-

being, so we consider the effects of our products

not only on hair or skin, but on body, mind and

emotion.

Our relationship with Ayurveda began in 1978,

thanks to two renowned Ayurvedic physicians and

scholars, Drs. Vinod and Kusum Upadhyay. Globally

sought for their expertise in Ayurvedic medicine,

pharmacology, botanical research and

aromatherapy, they brought 1,000s of years of Vedic

and Ayurvedic tradition to bear on Aveda's work.

Their guidance first helped us identify botanical

actives for our products, allowed us to pioneer

“functional aromas”(with our Chakra™ Balancing

Blends), and helped us launch innovative, powerful

plant derived formulas such as Outer Peace™ Acne

Relief skin care.

ayurvedic

roots

Ayurveda is an ancient holistic

system of healing that strives to

create balance in body, mind and

spirit. Ayurveda means “the science

of life” and it has been central to

Aveda since the very beginning,

when we partnered with the

Ayurvedic Doctors Vinod and

Kusum Upadhyay*.

*Maharshi Bhardwaj Clinic and

Research Centre in Haridwar, India.

In keeping with Ayurvedic

principles—and because of our

concern for the Earth—Aveda is

committed to using organic

ingredients. This has led to another

Ayurvedic partnership—between

Aveda and the Indian firm, Nisarga.

Nisarga—which means “nature” in

Sanskrit—grows Ayurvedic herbs

with organic agriculture. We have

partnered with them to obtain

organic turmeric and amla for use in

some of our products.

Nisarga employs an

environmentally friendly extraction

method using CO2, which leaves no

toxic residues and works at a lower

temperature—yielding highly potent

extracts.

Because of the company's concern

about the dangers of chemical

fertilizers and pesticides, Nisarga

works to encourage farmers to

convert to organic agriculture. They

have held regular educational

seminars for about 35,000 farmers

over the years, convincing many to

go organic. Nisarga pays the

organic certification costs for the

farmers they partner with and also

provides educational support to help

make the conversion successful.