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Our mission at Aveda is to care

for the world we live in, from

the products we make to the

ways in which we give back to

society. at Aveda, we strive to

set an example for

environmental leadership and

responsibility, not just in the

world of beauty, but around

the world.

Horst Rechelbacher

Founder, Aveda

We believe in treating ourselves,each

other, and the planet with care and


We believe social responsibility is our


We believe ecological and profit goals are

mutually achievable.

We believe our authenticity and

experience are our points of difference.

We believe in inspiring and educating

people to integrate wellness and beauty

in their lives.

We believe in the power of oneness: from

our global image to a focused network.

We believe learning never ends.

We believe in encouraging innovation and

empowered decision-making.

We believe our actions, products and

services should always embody


We believe personal and organizational

balance is the key to sustainable success.

We believe true leadership is delivered

with passion and by example.