Our mission at Aveda is to care
for the world we live in, from
the products we make to the
ways in which we give back to
society. at Aveda, we strive to
set an example for
environmental leadership and
responsibility, not just in the
world of beauty, but around
We believe in treating ourselves,each
other, and the planet with care and
We believe social responsibility is our
We believe ecological and profit goals are
We believe our authenticity and
experience are our points of difference.
We believe in inspiring and educating
people to integrate wellness and beauty
in their lives.
We believe in the power of oneness: from
our global image to a focused network.
We believe learning never ends.
We believe in encouraging innovation and
We believe our actions, products and
services should always embody
We believe personal and organizational
balance is the key to sustainable success.
We believe true leadership is delivered
with passion and by example.